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Data Analytics in Bolstering Your Vending Business in Pakistan

The world was already headed in the direction of automation before the COVID-19 pandemic. Human interactions were already becoming increasingly less important – but Covid-19 only propelled us further into the world of automation. In the wake of Covid-19, the new normal’ involves using technology instead of humans wherever possible, and so it is only natural to expect that smart applications like vending machines have come to be largely relied upon.

Coca-Cola spent 193 million U.S. dollars in 2021 on advertising its flagship beverage, while PepsiCo invested some 114 million in promoting Pepsi that year.

Most operators want to know key business metrics such as: total sales, average sales per machine, sales mix per machine, time of the day activity and the average amount of time spent by the customer on the machine. They also want to know the total monthly sales from each machine, transactions against different payment methods, and the top-selling product for each machine.

The machines being deployed at remote locations and unattended too require real-time monitoring of the working status of different machine parts. For instance, any unfunctional slot, note machine stopped working, internet unavailability etc. Therefore, efficient error handling eases the operating process of the machines.

We live up to this widely adopted notion that data can not only inform business decisions but also bolster the sales. Keeping it in view, the portal connectivity provides data analytics to gain important insights. The cloud-based dashboard and visualization tool developed by Vending Central comes up with the purchase of vending machine/s and shows how many sales are being made on each machine and the products that are needed the most. Based on the sales data, the manager can observe the sales patterns, inform his business decisions, and refill the slots with the products in maximum demand. This way, the sales can increase exponentially resulting in the overall company’s growth.

Using desktop-based software, we turn ordinary vending machines into state-of-the-art data collection points, recording a wealth of crucial information about the machines and the consumer. This data-analytics technology provides vendors with unique opportunities in the domain of smart vending and shifting the traditional methods of manual operation. Vending Central has brought the concept of fully “smart vending machines” in Pakistan with much adoptability, friendliness and customization.

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82A B1 PGECHS Phase 1, Lahore, Pakistan 54792

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info@vendingc.com
shafaqat.razzaq@vendingc.com

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+92 305 48502 85